To “cultivate the joy of expressing oneself”
Ever since Pentel was founded in 1946, based on our philosophy of “cultivating the joy of expressing oneself,” we have developed writing instruments and drawing/painting materials and supplied them to people all over the world.
By expressing human sensitivities in characters, pictures, colors and so on, writing instruments revitalize intelligence.
Within the history of human development, writing instruments have played a role in enabling intelligence to awaken and refining human intelligence into culture.
Even in an age of ever-quickening digitalization, the role to be played by writing instruments remains unchanged.
In fact, that role is becoming more important than ever.
Due to accelerating digitalization, AI has simplified a lot of intellectual labor, while IoT and robotics have greatly mitigated physical labor.
Digitalization is thus transforming our concepts of work.
As people become liberated from troublesome and hard labor, they come to seek, for better or for worse, more creative work and a more creative way of life.
There is no physical in the digital world.
There is simply a stream of signals comprising 0 and 1.
Even metaverse worlds are virtual reality that have no physical substance.
In contrast, real people breathe, metabolize, think, love, reproduce, organize, communicate, and eventually die.
It is essential for people, as physical beings, to accumulate physical experiences in order to cultivate creativity and powers of imagination.
Writing, drawing and painting with writing instruments and drawing/painting materials are truly physical experiences.
Expressing oneself is a highly active behavior in which people not only use their brains and hands but actually mobilize their entire body’s five senses.
Such experiences vitalize creativity and imaginative powers and cultivate creative abilities.
Through above all having individual physical experiences, people develop their strength and abilities as absolute individuality that cannot be copied or substituted.
Through the physical experiences of writing, drawing and painting, Pentel is committed to cultivating people’s ability to express themselves and share the joy of living around the world.
I believe that this, more than anything else, will certainly contribute to realizing a sustainable society.
President and Representative Director
