At the Technical Research Laboratories, we conduct research for developing creative new products that will satisfy customers, with the unique values of Pentel. To find research topics for creating something new we engage in activities for taking customers’ points of view and understanding market trends correctly. These activities include regular market research and briefing sessions on new products, where our staff members in charge of providing explanations listen directly to customers. In the research process, we face various technological hurdles. We address such problems in a team by embodying ideas freely to verify technologies. This leads us to find ideas that we would not come up with individually, allowing us to take a major step toward the solution to each problem. We will continue to make use of our ideas for solving problems and step up our research efforts without giving up on the way.
